The food industry is arguably one of the most crowded industries in any country. This is especially true for Mexico where thousands of food business compete for the close to 130 million mouths in the country. The competitiveness of the industry is complicated by the fact that many are quite particular about the foods they consume. As such, negative customer reviews can lead to significant reductions in business for food outlets. Despite these market conditions, Omar Yunes has managed to not only survive but also thrive. After joining the industry at the aged 21 as a franchisee for Japanese brand Sushi Itto, he has grown his business to 13 outlets today.
Omar Yunes effective management of the 13 franchise units under his control saw him announced the winner of the Best Franchisee in the World Award for 2016. It is also worth noting that he had been named the winner of the national version held in Mexico the year earlier. By virtue of winning the global award, Omar Yunes is considered one of the most competent entrepreneurs in the world at contributing towards franchisors’ brand values and competitiveness. Sushi Itto management was quite happy with his win as it brought increased awareness to the Japanese brand. When receiving the award, Omar Yunes made sure to dedicate the award to his 400 employees, showing the close-knit manner in which he runs his businesses.
In addition to obvious business and leadership skills, Omar Yunes possesses a unique set of soft skills that have facilitated his rise to the top of the global franchising scene. Yunes is blessed with considerable self-drive that has enabled him to business decisions many would have considered too risky. Additionally, he has remained down to earth and humble despite his considerable success over the years.
With the popularity of the franchising growing in Mexico, Omar Yunes’s influence in the Mexico business scene is set to increase in the coming years significantly. Having gone into the franchise business at the tender age of 21, Yunes has many lessons to offer those in Mexico’s franchising industry.